Drivers of customer decision to visit an environmentally responsible museum : merging the theory of planned behavior and norm activation theory
Heesup Han and Sunghyup Sean Hyun
| Year of publication: |
December 2017
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|---|---|
| Authors: | Han, Heesup ; Hyun, Sunghyup Sean |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 9, p. 1155-1168
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| Subject: | Theory of planned behavior | norm activation theory | environmentally responsible museum | personal norm | museum visitors | Museum | Verbrauchereinstellung | Consumer attitudes | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Verhaltensökonomik | Behavioral economics | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1304317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758892