Drivers of international e-tail performance : the complexities of orientations and resources
Deborah A. Colton, Martin S. Roth, and William O. Bearden
| Year of publication: |
2010
|
|---|---|
| Authors: | Colton, Deborah A. ; Roth, Martin S. ; Bearden, William O. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 1, p. 1-22
|
| Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960779