Drivers of knowledge sharing in virtual brand communities : self-determination perspective
Joseph M. Matthes, Xiaolei Wang, Jiandong Lu, and Terence T. Ow
| Year of publication: |
2025
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|---|---|
| Authors: | Matthes, Joseph M. ; Wang, Xiaolei ; Lu, Jiandong ; Ow, Terence T. |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 35.2025, 1, p. 51-71
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| Subject: | brand engagement | knowledge sharing | reputation | reciprocity | self-determination theory | self-presentation | virtual brand communities | Wissenstransfer | Knowledge transfer | Social Web | Social web | Markenführung | Brand management | Reputation | Markenimage | Brand image | Markenartikel | Brand | Soziales Netzwerk | Social network | Wissensmanagement | Knowledge management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2024.2398913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326198