Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Year of publication: |
2010
|
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Authors: | Schumann, Jan Hendrik ; Wangenheim, Florian von ; Stringfellow, Anne ; Yang, Zhilin ; Praxmarer-Carus, Sandra |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 4, p. 453-468
|
Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kulturelle Identität | Cultural identity | Bank | Welt | World |
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