Driving channel integration perception in omnichannel environments : the role of touchpoints
Giada Salvietti, Marco Ieva and Cristina Ziliani
| Year of publication: |
2025
|
|---|---|
| Authors: | Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina |
| Subject: | Retailing | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2023-4873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173315