Driving customer equity : how customer lifetime value is reshaping corporate strategy
Roland T. Rust ; Valarie A. Zeithaml ; Katherine N. Lemon
| Year of publication: |
2000
|
|---|---|
| Authors: | Rust, Roland T. ; Zeithaml, Valarie A. ; Lemon, Katherine N. |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Marketingstrategie | Kundenmanagement | Beziehungsmanagement | Kundenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 292 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-684-86466-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004595521