Driving customer inspiration to foster loyalty : a study on showroomers
Marta Frasquet and Marco Ieva
| Year of publication: |
2024
|
|---|---|
| Authors: | Frasquet Deltoro, Marta ; Ieva, Marco |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 5, p. 583-595
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| Subject: | Customer inspiration | Offline-to-online integration | Omnichannel | Positive word of mouth | Salesperson quality | Showrooming | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2023-6121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078761