Driving e-commerce brand attachment through green packaging : an empirical investigation
Xu Zhao, Cheng Pan, Jingxuan Cai, Xin (Robert) Luo, Jiang Wu
| Year of publication: |
2021
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|---|---|
| Authors: | Zhao, Xu ; Pan, Cheng ; Cai, Jingxuan ; Luo, Xin ; Wu, Jiang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 3, p. 178-198
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| Subject: | Online Shopping | Green packaging | Brand attachment | Multiple mediation effect | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816198