Driving factors of brand relationships in China : an exploratory study
Zhimin Zhou
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhou, Zhimin |
| Published in: |
Journal of Chinese entrepreneurship. - Bingley [u.a.] : Emerald, ISSN 1756-1396, ZDB-ID 2473949-2. - Vol. 1.2009, 2, p. 136-153
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916424