Driving green marketing in a developing country : reducing the attitude-behaviour gap
Year of publication: |
[2018]
|
---|---|
Authors: | Pandey, Shweta ; Chawla, Deepak |
Published in: |
Driving green consumerism through strategic sustainability marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2912-5. - 2018, p. 99-121
|
Subject: | Öko-Marketing | Green marketing | Meinung | Opinion | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries |
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