Driving mobile app user engagement through gamification
Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde, Franziska Völckner, and Kristina Klein
| Year of publication: |
2025
|
|---|---|
| Authors: | Paschmann, Jens Wilhelm ; Bruno, Hernan A. ; Heerde, Harald J. van ; Völckner, Franziska ; Klein, Kristina |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 62.2025, 2, p. 249-273
|
| Subject: | mobile apps | gamification | rewards | customer relationship management | customer loyalty | user engagement | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Kundenintegration | Customer integration | Social Web | Social web | Gamification | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437241275927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374350