Driving process improvement from customer preference with Kansei engineering, SIPA and QFD methods : a case study in an instant concrete manufacturer
Elia Oey, Bernice Ngudjiharto, Wennie Cyntia, Monique Natashia, Scherly Hansopaheluwakan
| Year of publication: |
2020
|
|---|---|
| Authors: | Oey, Elia ; Ngudjiharto, Bernice ; Cyntia, Wennie ; Natashia, Monique ; Hansopaheluwakan, Scherly |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 31.2020, 1, p. 28-48
|
| Subject: | Kansei engineering | SIPA | concrete | quality function deployment | QFD | Qualitätsmanagement | Quality management | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPQM.2020.109326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516248