Driving Profitability by Encouraging Customer Referrals: Who, When, and How
Year of publication: |
2010
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Authors: | Kumar, V ; Andrew Petersen, J ; Leone, Robert P |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 1-18
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