Driving sustained competitive advantage through agility, NDP and innovation for telecommunication service providers
Devandran Muthu, Indra Thangavelu
| Alternative title: | Driving sustained competitive advantage through agility, NPD and innovation for telecommunication service providers |
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| Year of publication: |
2019
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| Authors: | Devandran Muthu ; Indra Thangavelu |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 6.2019, 4, p. 244-272
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| Subject: | sustained competitive advantages | agility | new product development | NPD | innovation | customer retention | customer loyalty | Wettbewerbsvorteil | Competitive advantage | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Telekommunikationssektor | Telecommunications industry | Wettbewerbsstrategie | Competitive strategy | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Der Haupttitel sollte lauten: Driving sustained competitive advantage through agility, NPD and innovation for telecommunication service providers |
| Other identifiers: | 10.1504/IJBCG.2019.104072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162615