Drop-Off/Pick-Up as a Method of Maximising Response Rates in Self Administered Surveys

Achieving a good response rate is a goal in every survey. Response rate has also become an interesting academic debate. On one side Hunt (1990) maintains that since marketing is a social science, where most of the time researchers are interested in examining relationships rather than determining point estimates, we do not need to have high responses rates to achieve research goals. Hence reviewers and editors should not reject a manuscript on the basis of potential non-response bias, unless there is plausible reason to believe that respondents differ from non-respondents....