Drops in the glass : the influence of alcohol advertising on young adults
Year of publication: |
2013
|
---|---|
Authors: | Burks, Melody ; Brown, Ulysses J., III. ; Wu, Jun ; Arora, Anshu |
Published in: |
International business realisms : globalizing locally responsive and internationally connected business disciplines. - New York, NY : Palgrave Macmillan, ISBN 1-137-37907-3. - 2013, p. 90-105
|
Subject: | Alkoholisches Getränk | Alcoholic beverage | Werbung | Advertising | Werbewirkung | Advertising effects | Alkoholkonsum | Alcohol consumption | Jugendliche | Youth | USA | United States |
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