Dual-branded hotels : resource-based entry strategies in agglomerated markets
Simone Bianco, Manisha Singal, Florian J. Zach, Juan Luis Nicolau
| Year of publication: |
2023
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|---|---|
| Authors: | Bianco, Simone ; Singal, Manisha ; Zach, Florian J. ; Nicolau, Juan Luis |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 95.2023, p. 1-10
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| Subject: | Agglomeration | Competitive advantage | Dual brand hotels | Market entry | Random effect model | Resource-based view | Ressourcenorientierter Ansatz | Markteintritt | Wettbewerbsvorteil | Hotellerie | Hotel industry | Agglomerationseffekt | Agglomeration effect | Internationaler Markteintritt | International market entry | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534423