Dual-channel decision in a shopping complex when considering consumer channel preference
Yugang Yu, Libo Sun and Xiaolong Guo
| Year of publication: |
2020
|
|---|---|
| Authors: | Yu, Yugang ; Sun, Libo ; Guo, Xiaolong |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 10, p. 1638-1656
|
| Subject: | agency selling | channel selection | direct channel | Dual-channel | platform retailing | platform-based supply chain | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1621221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314371