Dual control of salesforce in partially integrated channels
Year of publication: |
September 2017
|
---|---|
Authors: | Kim, Stephen K. ; Tiwana, Amrit |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 3, p. 304-316
|
Subject: | Partially integrated channel | Process control | Outcome control | Discriminating alignment | Salesforce performance | Vertriebsweg | Distribution channel | Verkaufspersonal | Salespeople | Controlling | Management control |
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