Dual role of price and myopia in a marketing channel
Guiomar Martín-Herrán; Sihem Taboubi; Georges Zaccour
| Year of publication: |
2012
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|---|---|
| Authors: | Martín Herrán, Guiomar ; Taboubi, Sihem ; Zaccour, Georges |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 219.2012, 2 (1.6.), p. 284-295
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| Subject: | Vertriebsweg | Distribution channel | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514352