Duopoly pricing strategy for information products with premium service : free product or bundling?
Zan Zhang, Guofang Nan, Minqiang Li, and Yong Tan
| Year of publication: |
2016
|
|---|---|
| Authors: | Zhang, Zan ; Nan, Guofang ; Li, Minqiang ; Tan, Yong |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 1, p. 260-295
|
| Subject: | free core product | freemium | information products | network effects | premium service | pricing | product bundling | Leistungsbündel | Bundling strategy | Duopol | Duopoly | Theorie | Theory | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Monopol | Monopoly | Preisdifferenzierung | Price discrimination | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2016.1172457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560756