Durable-goods monopolists, rational consumers, and improving products
Year of publication: |
1994
|
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Authors: | Dhebar, Anirudh |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 13.1994, 1, p. 100-120
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Subject: | Konsumgüter | Consumer goods | Monopol | Monopoly | Produktlebenszyklus | Product life cycle | Rationalität | Rationality | Theorie | Theory |
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