Dyad calling behavior : asymmetric power and tie strength dynamics
Year of publication: |
May 2018
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Authors: | Shi, Mengze ; Yang, Botao ; Chiang, Jeongwen |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 42.2018, p. 63-79
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Subject: | Social network | Tie-strength | Reciprocity | Decision power | Telecommunication service pricing | Structural model | Soziales Netzwerk | Preismanagement | Pricing strategy | Telekommunikationspreis | Telecommunications price | Telekommunikation | Telecommunications | Macht | Power | Theorie | Theory |
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