Dymanics of price premiums in loyalty programs
Year of publication: |
2014
|
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Authors: | Sayman, Serdar ; Hoch, Stephen J. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 617-640
|
Subject: | Price premium | Dynamic choice | Loyalty program | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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