Dynamic budget allocation for social media advertising campaigns : optimization and learning
Year of publication: |
2022
|
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Authors: | Luzon, Yossi ; Pinchover, Rotem ; Khmelnitsky, Eugene |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 299.2022, 1 (16.5.), p. 223-234
|
Subject: | Advertising campaign | Optimal dynamic policy | OR in marketing | Social networks | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Theorie | Theory | Soziales Netzwerk | Social network | Werbeplanung | Advertising planning |
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