Dynamic budget allocation for social media advertising campaigns : optimization and learning
Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky
| Year of publication: |
2022
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|---|---|
| Authors: | Luzon, Yossi ; Pinchover, Rotem ; Khmelnitsky, Eugene |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 299.2022, 1 (16.5.), p. 223-234
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| Subject: | Advertising campaign | Optimal dynamic policy | OR in marketing | Social networks | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Theorie | Theory | Soziales Netzwerk | Social network | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.08.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206971