Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Zongsheng Huang, Peijie Bai
| Year of publication: |
2021
|
|---|---|
| Authors: | Huang, Zongsheng ; Bai, Peijie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-15
|
| Subject: | Brand image | Cooperative promotion | Dynamic promotion | Promotion reference effect | Stackelberg differential game | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Markenimage | Theorie | Theory | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502665