Dynamic interplays between online reviews and marketing promotions
Yufei Zhang, Clay M. Voorhees, G. Tomas M. Hult
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Yufei ; Voorhees, Clay M. ; Hult, G. Tomas M. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 6, p. 1820-1841
|
| Subject: | Information integration | Information-varying models | Marketing promotions | Online reviews | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01025-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192964