Dynamic models of advertising competition : open- and closed-loop extensions
Gary M. Erickson
| Year of publication: |
1991
|
|---|---|
| Authors: | Erickson, Gary M. |
| Publisher: |
Boston [u.a.] : Kluwer Acad. Publ. |
| Subject: | Werbung | Advertising | Oligopol | Oligopoly | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Description of contents: | Description [zbmath.org] |
| Extent: | VIII, 122 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7923-9146-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000828686