Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Katharina Westhoff
| Year of publication: |
2015
|
|---|---|
| Authors: | Westhoff, Katharina |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Kovač |
| Subject: | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Gruppenentscheidung | Group decision-making | Conjoint-Analyse | Conjoint analysis | Strukturgleichungsmodell | Structural equation model | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 250 S. graph. Darst. 21 cm x 14.8 cm, 350 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 95 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Münster, Westfälische Wilhelms-Univ., Diss., 2015 |
| Notes: | 201510 |
| ISBN: | 3-8300-8690-3 ; 978-3-8300-8690-1 |
| Classification: | Beschaffung, Materialwirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341950