Dynamic pricing and reference price effects
David Prakash, Martin Spann
| Year of publication: |
2022
|
|---|---|
| Authors: | Prakash, David ; Spann, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 300-314
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| Subject: | Dynamic Pricing | Field Experiment | Lab Experiment | Online Retailing | Reference Price | Experiment | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Preis | Price | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493986