Dynamic pricing in social networks : the word-of-mouth effect
Amir Ajorlou, Ali Jadbabaie, Ali Kakhbod
| Year of publication: |
February 2018
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|---|---|
| Authors: | Ajorlou, Amir ; Jadbabaie, Ali ; Kakhbod, Ali |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 2, p. 971-979
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| Subject: | word of mouth | price fluctuations | social networks | homophily | dynamic pricing | monopoly pricing | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Preismanagement | Pricing strategy | Social Web | Social web | Monopol | Monopoly | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823162