Dynamic pricing strategies between online and off-line retailers based on switching costs
Yanhong Guo
| Year of publication: |
2013
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|---|---|
| Authors: | Guo, Yanhong |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 2, p. 64-74
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| Subject: | Consumer Preference | Hotelling Model | Online Purchasing | Pricing Strategy | Switching Costs | Wechselverhalten | Switching behaviour | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Hotelling-Modell | Hotelling model | Preiswettbewerb | Price competition | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187134