Dynamic pricing support systems for DIY retailers : a case study from Austria
Martin Natter, Thomas Reutterer and Andreas Mild
| Year of publication: |
2009
|
|---|---|
| Authors: | Natter, Martin ; Reutterer, Thomas ; Mild, Andreas |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 1, p. 46-53
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Data Warehouse | Data warehouse | Heimwerkermarkt | DIY retail | Österreich | Austria |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854945