Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers
Nenggui Zhao, Qiang Wang, Ping Cao & Jie Wu
| Year of publication: |
2019
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|---|---|
| Authors: | Zhao, Nenggui ; Wang, Qiang ; Cao, Ping ; Wu, Jie |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 70.2019, 12, p. 2069-2083
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| Subject: | Dynamic pricing | reference price effect | price-matching policy | two-period model | strategic consumers | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Theorie | Theory | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2018.1510809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214905