Dynamics in the international market segmentation of new product growth
Aurélie Lemmens; Christophe Croux; Stefan Stremersch
| Year of publication: |
2012
|
|---|---|
| Authors: | Lemmens, Aurélie ; Croux, Christophe ; Stremersch, Stefan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 81-92
|
| Subject: | Internationale Marktsegmentierung | International market segmentation | Produktentwicklung | New product development | Internationales Marketing | International marketing | Innovationsdiffusion | Innovation diffusion | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554310