Dynamics of new product campaigns
Harlan D. Mills
| Year of publication: |
1964
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|---|---|
| Authors: | Mills, Harlan D. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 28.1964, 4, p. 60-63
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| Subject: | Innovation | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002531159