Dynamics of value propositions : insights from service-dominant logic
Christian Kowalkowski
| Year of publication: |
2011
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|---|---|
| Authors: | Kowalkowski, Christian |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 277-294
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| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Dienstleistung | Services | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009007580