Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Heike Helmich
| Year of publication: |
1998
|
|---|---|
| Authors: | Helmich, Heike |
| Publisher: |
Hamburg : Kovač |
| Subject: | Messemarketing | Trade fair marketing | B-to-B-Marketing | Business-to-business marketing | Messebeteiligung | Trade fair participation | Unternehmensnetzwerk | Business network | Deutschland | Germany | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXIV, 330 S. : graph. Darst |
|---|---|
| Series: | Schriftenreihe betriebswirtschaftliche Forschungsergebnisse. - Hamburg : Kovač, ZDB-ID 1421166-X. - Vol. 72 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Dortmund, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 286 - 330 |
| ISBN: | 3-86064-718-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000980842