| Extent: | XXII, 226 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2006 |
| ISBN: | 3-8350-0746-7 ; 978-3-8350-0746-8 |
| Classification: | Unternehmensführung ; Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003423610