| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2006 |
| Notes: | Literaturverz. S. 209 - 226 |
| ISBN: | 978-3-8350-9569-4 ; 978-3-8350-0746-8 |
| Other identifiers: | 10.1007/978-3-8350-9569-4 [DOI] |
| Classification: | Unternehmensführung ; Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515500