Type of publication: Article
Language: English
Notes:
Basu, Kunal (2000) E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies. In: Wilcocks, Leslie and Saur, Christopher, (eds.) Moving to E Business: The Ultimate Practical Guide to Effective E-business. Century. ISBN 978-0712669832
Source:
BASE