E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies
| Year of publication: |
2000
|
|---|---|
| Authors: | Basu, Kunal |
| Publisher: |
Century |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Basu, Kunal (2000) E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies. In: Willcocks, Leslie P. and Sauer, Christopher, (eds.) Moving to E Business: The Ultimate Practical Guide to Effective E-business. Century. ISBN 978-0712669832 |
| Source: | BASE |
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