E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Year of publication: |
2022
|
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Authors: | Witek-Hajduk, Marzanna Katarzyna ; Grudecka, Anna Małgorzata ; Napiórkowska, Anna |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 1, p. 51-66
|
Subject: | E-commerce | Fashion brands | Foreign expansion | Motives | SMEs | Ways of internet usage | KMU | SME | Mode | Fashion | Electronic Commerce | Markenführung | Brand management | Polen | Poland | Internet | Online-Handel | Online retailing | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Konsumentenverhalten | Consumer behaviour |
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