E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Ching-Chieh Kiu, Chien-Sing Lee
| Year of publication: |
2017
|
|---|---|
| Authors: | Kiu, Ching-Chieh ; Lee, Chien-Sing |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 25.2017, 3, p. 373-392
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| Subject: | competitive advantage | e-commerce | online shopping Web 2.0 technologies | social mediums | customer engagement | shopping experience | Facebook | social networks | Malaysia | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756978