e-commerce website customer engagement : delineating the role of UTAUT, vividness, and compulsion
Babak Taheri, Anish Yousaf, Martin Gannon, Abhishek Mishra
| Year of publication: |
2024
|
|---|---|
| Authors: | Taheri, Babak ; Yousaf, Anish ; Gannon, Martin ; Mishra, Abhishek |
| Subject: | And loyalty | Customer engagement (CE) | Satisfaction | Trust | UTAUT | Website vividness | Website | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103835 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098587