E-CRM: customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels
David Reed
| Year of publication: |
2001
|
|---|---|
| Authors: | Reed, David |
| Publisher: |
London : Business Intelligence |
| Subject: | Kundenmanagment | Electronic commerce | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 156 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Parallel-Ausg. auch auf CD-ROM erschienen |
| ISBN: | 1-898085-77-3 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004858861