"E-Customer-Innogration" - Potenziale der internetbasierten Kundeneinbindung in Innovationsprozesse
Mathias Rüdiger
| Year of publication: |
2000
|
|---|---|
| Authors: | Rüdiger, Mathias |
| Publisher: |
[Koblenz] : WHU |
| Subject: | Unternehmen | Produktentwicklung | Kunde | Integration | Internet | Innovationsprozess |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | II, 15 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004762825