| Extent: | XVI, 364 S. : Ill. |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Previous ed.: 2008. - Includes index |
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| ISBN: | 978-0-470-94767-8 ; 0-470-94767-5 |
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| Classification: | Marketing |
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| Source: | |
Persistent link: https://www.econbiz.de/10009005548