E-marketing practices of micro, small and medium sized enterprises : evidence from India
Tejinderpal Singh, Raj Kumar and Prateek Kalia
| Year of publication: |
2021
|
|---|---|
| Authors: | Tejinderpal Singh ; Kumar, Raj ; Kalia, Prateek |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 197-216
|
| Subject: | Digital marketing | micro, small and medium enterprise | government | policy | budget | India | Indien | KMU | SME | Kleinstunternehmen | Micro business | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491712