E-marketing practices of micro, small and medium sized enterprises : evidence from India
Year of publication: |
2021
|
---|---|
Authors: | Tejinderpal Singh ; Kumar, Raj ; Kalia, Prateek |
Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 197-216
|
Subject: | Digital marketing | micro, small and medium enterprise | government | policy | budget | India | Indien | KMU | SME | Kleinstunternehmen | Micro business | Online-Marketing | Internet marketing |
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