E-marketing
Judy Strauss; Raymond Frost
| Year of publication: |
2009 ; 5. ed., internat. ed.
|
|---|---|
| Authors: | Strauss, Judy ; Frost, Raymond |
| Publisher: |
Upper Saddle River, NJ : Pearson Education Internat. |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Telemarketing | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 430 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: published as by Judy Strauss, Adel el-Ansary, Raymond Frost. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006 |
| ISBN: | 0-13-615440-9 ; 978-0-13-246184-9 ; 0-13-246184-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003747670