E-Retailing: An Introspection of Challenges of the Mouse

The most critical issue in online retailing in India relates to the payment and the various security issues involved in it. Although, it makes the customer feel convenient in knowing whether the product is available or not at the time of purchase but it requires an effective arrangement of delivery of offer by the retailer. This paper deals with the challenges in the e-retailing industry in India and how innovators are constantly coming up with novel ideas to keep the customer interested. There are few entry barriers, but if not backed by a proper supply chain, the exit becomes inevitable. It also contrasts the brick and mortar retailing with the 'click and mortar' retailing. It arrives at a set of questions which every retailer must answer before venturing into the e-retailing space.This paper is an attempt to study the critical success factors which are prerequisite for the potential growth of e-retailing in India. This paper discusses about the present scenario of e-retailing in Indian market, then future of e-retailing in Indian rural market, comparison of e-retailing with respect to on store retailing which shows the impact of e-retailing on traditional but converting into modern market of India, various hurdles and then strategic concerns for the growth of e-retailing